The Myth of the 1% Market Share
Every aspiring entrepreneur has uttered the phrase, “If we capture just 1% of the market…” It’s a seductive idea, promising immense success with minimal effort. However, this simplistic view often masks the complexities of building a successful business. The truth is, capturing even a tiny fraction of a
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The Real Way to Dominate Your Startup’s Market
Despite what most entrepreneurs think, it’s not all about having the best product. I recently had lunch with an entrepreneur friend who wanted my thoughts on his business strategy. However, it quickly became clear that he was more interested in showcasing his app’s newest features. After 15 minutes
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